Rumor: Rose and Green Centros Coming To Sprint

The SprintUsers Sprint customer's community website is reporting that Palm and Sprint will be rolling out two new colored Centro smartphones on October 19, 2008.

The leaked Sprint Quick Reference Brief states that a rose and green colored Centro will go on sale in October. No device specs or pricing are listed in the brief, but at this point, we have to assume that the new Centro units will be exactly like the other CDMA Sprint units with new shells.

Checkout SprintUsers.com for more details and discussion...

2 Million Centros, Treo 800w BT Update

Palm Sells 2 Million Centro Smartphones

Earlier today, Palm issued a press release stating that the smartphone maker had sold it's 2 millionth Centro smartphone.

"Consumers are ready to do more on their mobile phone, and Centro has struck a chord around the world," said Brodie Keast, senior vice president of marketing for Palm, Inc. "Centro has everything a person needs to stay connected with everyone who is important to them -- and at a price point and size that make smartphones more attractive to a much wider audience."

The same press release continues:

"Now available from almost 20 carriers worldwide, including the three largest carriers in the United States, Centro has reached more young adults and women, as well as a broader range of household income, than any prior Palm smartphone. It offers customers an affordable, simple and fun option for staying connected and doing more with their mobile phones."

With the consumer-oriented Centro smartphone, the ease of use of the Palm OS, stylish design, and a great price point come together to create a solution that does delight the first smartphone customers.

Palm Releases a Bluetooth Voice Dialing Update

Owners of the recently released Windows Mobile Treo 800w are now able to install a small patch that will allow them to use hands-free voice dialing commands over a Bluetooth headset.

The 131kb patch can be install from your desktop Windows XP or Vista computer, over-the-air directly to your Treo 800w, or via a microSD card. The installation and download links can be found on the Sprint Treo 800w downloads page.

Since this is a software patch, and not a full flash ROM upgrade, if you hard reset your Treo 800w, you will need to reapply this patch. Furthermore, this update is only intended for Sprint Treo 800w smartphones running the TREO800w-1.03-SPNT software image.

Weekend Wrap Up

This weekend, Palm made three important moves, not that anyone noticed with iPhonemania 2.0 in full swing.

Electric Blue Centro, Temporary Price Cut

On Friday, Palm introduced a new electric blue Centro on the AT&T wireless network. If you are following along on your scorecards, AT&T now has three colors to choose from: obsidian black, glacier white, and now electric blue. To entice even more people to chose Centro, AT&T has lowered the price to $69.99 when you sign up for a qualifying two-year service agreement. That is great news for anyone looking to jump on the smartphone bandwagon!

You can purchase an AT&T Centro either online from the Palm or AT&T website, or from any AT&T retail outlet. For more details, visit the Palm Centro website.


Sprint Begins Selling the Palm Treo 800w

At long last the new Palm Treo 800w is available! It has a great looking case and offers several new built-in features previously unavailable on any previous Palm smartphone.

Just some of the new features include Microsoft Windows Mobile 6.1; a 320x320 touch screen display, a 2.0MP camera, and built-in Wi-Fi and GPS radios. The new Treo retails for $599, however, when you sign up for a qualifying service plan, after instant and mail-in rebates, the 800w sells for $249.99. A handsome price for what could be a very nice phone.

On Sunday night, Palm has yet to issue a press release or update their website and online store. Look for more details come Monday morning.


Oh Palm, sigh…

Working with AT&T to bring out a new Centro, if only in color, and putting a price cut in place was the right thing to do. And launching the much-anticipated Treo 800w on Sprint was another positive step forward.

Yet, once again, Palm’s marketing department show how inept they are. Launching two new phones and introducing a price cut during the same weekend that Apple was rolling out their new iPhone 3G and iPhone 2.0 software was just poor planning.

John Paczkowski from the D: All Things Digital website, has the perfect quote from Charlie Wolf who is an analyst at Needham & Company. The quote reads:

“They took the wrong day to do it,” said Charlie Wolf, a wireless analyst at Needham & Co. “It’s going to be drowned out by the hoopla around the iPhone.”

I truly hope that Palm learns from this mistake, and doesn’t start talking publicly about their Palm OS II/Nova plans and/or devices during the same week that Apple is rolling out new products at MacWorld Expo in San Francisco come January 2009. Palm needs to get out in front of Apple, or get behind them. Just don’t go toe-to-toe with them.

Centro: For the Rest of Us

I have posted week's 1SRC editorial has been posted and talks about some of the advantages that the new Palm Centro has over Apple's much talked about iPhone.

"The Centro can’t stand up to the Apple iPhone. And it doesn’t have to.

Focus on the Differentiation

The iPhone and the Centro are both being marketed to people who use regular old cell phones. In the United States alone there are millions of people up for grabs. Centro is intended for people who wouldn’t otherwise consider purchasing a $500+ phone from Palm, Apple, or High Tech Computing (HTC).

The Centro offers a better user experience when trying to type out a text message or short email to your friends. There is also a large selection of software to choose from. (Apple is planning on releasing the tools to create native iPhone/iPod Touch applications early next year.) Regardless of what you want to do or what interests you, there is likely an application for you that will run on the Centro. When you compare the ease of use of the Centro to feature flip phones you see that it is possible to obtain a better mobile experience for a comparable price for all but the cheapest cell phones given away free with new service agreements.

You also can’t over look the ease of use of the Palm OS platform. Despite its age, Palm OS 5 is still a very capable operating system. At the heart of the Palm platform are the core 4 personal information management (PIM) applications: Contacts, Calendar, Tasks, and Memos. These applications are straightforward and easy to use. It is this ease of use and straight forward approach to PIM tools that has kept me coming back Palm every time I thing about upgrading my phone.

Messaging Matters

If you accept that the Centro is intended for 20 and 30-somethings, then you also must agree that it offers a better messaging experience over feature phones. Cento comes bundled with an IM, test messaging, and, email applications. Using Centro’s built-in keyboard improves up on the process of typing out messages to friends and coworkers.

The Centro is also cost competitive with the iPhone. After carrier discounts and mail in rebates the Centro can be purchased for the low price of $99. The Centro ends up being $300 less expensive than the iPhone and has almost all of the same features. Centro is also cheaper than the consumer oriented BlackBerry Pearl and the T-Mobile Sidekick. Furthermore, Sprint’s voice and data plans are slightly cheaper than AT&T’s. If you are on a budget, the Centro just makes sense.

In Conclusion

The new Palm Centro is an effort by Palm to reach out to customers who would otherwise not consider buying a smartphone. When talking about sales figures it doesn’t have to be an all-or-nothing sort of thing. There are more than enough cell phone users for both Apple and Palm to market to. In recent years Palm has lost their leadership position in the smartphone market. The Centro is a good start in working back to that coveted spot. If Palm is serious about getting back on top of the smartphone heap, than future phones will need to be more innovative, look good, work well, and have the marketing muscle behind it to really generate some buzz in the industry. If you are in the market for a new phone and want to have the empowering features of a smartphone without the bloated price tag, the Centro is the device for you."

Via 1SRC.com...

ComputerWorld Reviews the Centro

ComputerWorld has published a review of Palm's new Centro smartphone.

"Go back five years when Palm handhelds ruled the mobile device market, before smart phones began their ascendancy. It's easy to imagine that Palm's new Centro -- the company's first smart phone not named Treo -- is the device Palm envisioned as the future of handhelds.

That's not damning by faint praise, either. Centro is far smaller than those old handhelds. For that matter, it's significantly sleeker than Palm's Treo, yet it provides most of the Treo's capabilities and, at $99 (with a two-year contract from Sprint plus rebates) is quite inexpensive."

Keep reading...